Marketing Research

Ipsos Marketing – The Innovation and Brand Research Specialists

Consumer attitudes are changing: increasingly prudent, they are reconsidering the value of brands and rationalising their spending. They are also integrating new concerns (ethical, social, health, etc.)

More than ever, our clients need strategic and tactical information about their markets and brands to define priority actions and build strong and innovative brands.

Ipsos Marketing expert teams help our clients understand the success factors of their brand on their market, explain consumers' motivations, behaviours and interactions, develop and launch new products and services or reposition existing brands, and maximise the impact of Marketing decisions.  They provide an in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients.

Ipsos Marketing is organised around four areas of expertise:

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